Thanks to internet for its advantage change the way video marketing is perceived. Due to changes in technology, higher bandwidth and more opportunities in the internet such as uploading of videos over YouTube and other engines, video marketing has become easy. In fact, YouTube has become the 2nd search engine after Google although Google is now incorporating YouTube videos on its searches to even offer a wide range of search results to users.
In the video marketing segment, the shorter and simpler video is able to get it through the audience because audience nowadays scan the material first and check if it?s? really worth viewing. Also, a very well strategized video will definitely give your audience the interest of viewing your video plus there is a chance of better emotional impact. Especially now in video marketing and internet that there are so much video that might have been the same as your video.
Back in 2009 even the small businesses started to make videos of their company as part of their campaign. The Videos they used are short promotional films for advertising online and due to engines that automatically incorporate videos to these search engines, video marketing has become popular. In fact, even the business directories incorporate links or embed these videos to their website. This is also true to social networking sites such as Facebook and Twitter.
In 2010, a research was made and it was said that despite the economic downturn, many companies resort to video marketing as part of the advertising. A percentage of 28% says that it?s getting into the online community that video marketing is really useful to companies all over the world. It also says that there is some sort of direction when it comes to videos being uploaded or posted online, not to mention, the affordability of using this content.
Video marketing has become really effective and in fact is versatile in terms of business profitability because apart from a very affordable cost in producing the video, it has contributed more to viral marketing. The online community has also expanded to webinars, internal communications, video conferencing, CSR, glossy commercials, presentations, blogs and even customer feedback.
In the past video marketing is not accepted and frowned upon by many. But now, video marketing has become one of the most reliable and effective forms of marketing a product or launching a product.
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